Brand Guidelines

I inherited a set of brand guidelines documented in a thoughtful, well-designed PDF and that was a great start, but I knew we could take it to the next level to allow for more flexibility and accessibility. So I moved to a digital platform and then significantly redeveloped the guidelines with the launch of our brand refresh. Frontify has been a helpful partner in ensuring our brand guidelines are comprehensive, easy to update, and accessible to all. 

Date:

2019

Client:

San Francisco Travel Association

Role:

Creative Director